DiscoverWe're Not MarketersSegmentation: How to deal with "let's get everyone" as a target
Segmentation: How to deal with "let's get everyone" as a target

Segmentation: How to deal with "let's get everyone" as a target

Update: 2024-06-27
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Timestamps:

00:52 Discussing Target Audience

01:40 Horror Stories of Target Audience

05:14 Challenges in Messaging and Segmentation

14:23 Examples of Poor Market Segmentation

21:49 Effective Segmentation Strategies

32:15 The Power of Storytelling

34:35 Understanding Your Audience

38:19 Innovative Research Techniques

 

Show Notes:


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Segmentation: How to deal with "let's get everyone" as a target

Segmentation: How to deal with "let's get everyone" as a target

Gabriel Bujold, Eric Holland, Zach Roberts